The term isolés was given to the category of cyclists on early editions of the Tour de France who rode with no team and no sponsor. They rode for themselves, independent of outside influences.
We wanted to establish a brand that addressed our needs as isolated riders while simultaneously respecting and interacting with the environment around us, be that other riders, road users or nature. An isolés rider is cycling for pleasure, not pain, and does so with a respectful appreciation for the environment.
isolés was established in Vejle in 2018 to address a need for quality, stylish, yet affordable and environmentally conscious cyclewear. Our kit embraces the timeless design sensibilities that have become synonymous with Denmark.
The development of isolés products is informed by years of cycle racing.
Co Founder Jakob Fuglsang has been a professional cyclist for more than a decade and currently rides for WorldTour team Astana. His rollcall of palmares includes stage wins at all of the Grand Tours.
Founder Henrik Dahl Rubak is a former semi-professional cyclist who raced his under-23 years in different Italian teams, until he realised that “lack of talent” would always separate him from riders in the peloton like Giovanni Visconti and Vincenzo Nibali. Henrik quit the italian dream to focus on a 12-year career producing the finest quality cycling clothing.
Both founder Henrik and co-founder Jakob have a deep knowledge of what is required of cycle garments in order for them to meet the needs of a cyclist. Whether you are riding in deep winter clothing or the lightest summer jersey, you can be certain that Jakob and Henrik have been there and know what is required in order for you to be comfortable and enjoy your ride.